![The Big Brand Lie: How Categories Make Brands Why Brand Marketers Never Believe It](https://spirituality.mamanbook.com/small-image/how-categories-make-brands-why-brand-marketers-never-believe-it.jpeg)
How Categories Make Brands: Why Brand Marketers Never Believe It
Categories are essential for brands. They provide a way for consumers to organize and understand the world around them, and they help brands to differentiate themselves from their competitors. However, brand marketers...
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